Source: https://www.instagram.com/p/Bxkvi64JX7Y/

Shopping for makeup products at a store like Dollar General isn’t the first thing to come to mind for most. It’s not to be snobby, but inexpensive products have a bit of a reputation for being ‘cheap’ and are associated as being ‘poor quality’. However, thanks to social media and it’s influencers/bloggers, Believe Beauty, Dollar General’s five dollar and under cosmetics line, is proving that wrong…and definitely going viral for it!

This new private label line of lipsticks, eye shadows, foundations, nail polishes and skin care accessories is available exclusively at the chain’s more than 16k US stores.

Source: https://www.instagram.com/p/BxakN2WJIim/

The new private label line of lipsticks, eye shadows, foundations, nail polishes and skin care contains over 140 products and is available exclusively at more than 16k US stores. The team behind Believe Beauty created products with premium formulas for everyone to choose from.

Scoring reviews by prominent social media campaigns featuring well-known beauty bloggers like Jasmine from “juicyjas”, Emily Noel and Kelly Strack was just the start, as the buzz started to build with more of an organic reach.

Source: https://www.instagram.com/p/Bxkvi64JX7Y/

Long gone are the days where a good foundation needs to cost high-end prices. Believe Beauty has taken on a modern approach to makeup by its affordability and good quality.

YouTuber MakeupbyAmarie crafted a stunning sunset look while reviewing the brand by praising them, saying “the quality of these foundations are unreal.”

While Believe Beauty’s entire line is available online, you can also find them exclusively in-stores at Dollar General.