Twice a year, beauty fans get the chance to hunt down amazing top-sellers at Ulta’s infamous 21 Days of Beauty Sale. Within these three highly anticipated weeks, makeup and skincare enthusiasts are able to get hold of two to three discounted items each day, including products like mascaras, highlighter, lipsticks, serums and eye creams. As of today, September 1, Ulta runs the sale through to September 21.

Ulta 21 days of sale logo

You neither have the time nor money to participate in all of the 21 days of sale? No worries, we’ve got you covered! Editors from KECH have compiled a list with the top deals and some striking arguments why you truly shouldn’t resist on them! This list is all you need to get the most out of Ulta’s 21 Days of Beauty Sale.


Week One Top Steals

1) Sunday, September 1: Benefit Cosmetics The POREfessional Face Primer (was $54, now $27)

Starting of this beauty hunt with one of the all-time classics: The POREfessional from Benefit Cosmetics. There is a reason why this primer has been the #1 bestselling prestige face primer in the US for four years in a row. Stock up on it and better be fast – we guarantee this steal will be sold out within minutes!


2) Tuesday, September 3: BECCA Hydra-Mist Set & Refresh Powder (was $39, now $20)

Who doesn’t love a BECCA powder? It’s an essential that should be in anyone’s purse to quickly fix and refresh makeup during a lunch break, a dinner date or a night out with friends. Give your makeup the seamless finish it deserves!


3) Thursday, September 5: MAC Lipstick in Diva (was $19, now $9)

Girl, rock those red lips! MAC’s matte Diva lipstick is one of the brand’s most popular items. The color simply goes with any outfit and occasion and adds the little extra. Who can say no to this iconic product for under $10!

4) Friday, September 6: Lancôme Monsieur Big Mascara (was $25, now $13)

Nothing is more glamorous than some full, bold, voluminous lashes! The French beauty house Lancôme has the perfect mascara at hand to boost your lashes to the max. This beauty item is a must have for a big evening with a look that even lasts until the morning after.


5) Saturday, September 7: Dermalogica Skin Smoothing Cream (was $69, now $35)

Our last ultimate bargain of Ulta’s 21 Days of Beauty Sale, week one, is a bestseller of one of our favorite skincare brands, Dermalogica. The Skin Smoothing Cream infuses the skin with 48 hours of vital moisture. Hydration is key when enjoying these last days of summer!

Week Two Top Steals

6) Sunday, September 8: Too Faced Natural Face Palette (was $44, now $22)

Week two starts with another offer that definitely does not disappoint! The one-in-all Too Faced Natural Face Palette keeps you covered with everything you need to bring your natural beauty game to the next level. Highlight, blush and bronze your facial features to create an effortless, sun-kissed, irresistible look!


7) Saturday, September 14: Kylie Cosmetics Velvet Lip Kits (was $29, now $15)

Wait, what? Kylie’s Lip Kits are on sale? Oh yes, Ulta’s 21 Days of Beauty Sale make dreams come true! Mark this day in your calendar and be ready on time to get one of the hottest products on the beauty market: a Kylie Cosmetics Velvet Lip Kit. We will for sure click purchase right after midnight!

8) Saturday, September 14: It Cosmetics Bye Bye Foundation (was $40, now $20)

You hate putting on sunscreen or simply often forget? It Cosmetics has the ideal solution with its Bye Bye Foundation that does not only guarantee full coverage but also comes with SPF 50+. Make your skin look flawless while ensuring protection from any sun damage. A win-win situation, right?!


Week Two Top Steals

9) Sunday, September 15: Tarte Tartelette 2 In Bloom Clay Eye Shadow Palette (was $39, now $11)

Let’s talk about eye shadow palettes, shall we?! Who isn’t familiar with the frustrating experience of only using up half of the shades that come with a palette? Try out Tarte’s Tartelette 2 In Bloom and there is no way you won’t be obsessed with all of the 12 eyeshadows! From “charmer” to “flower child” and “rebel”, the colors are to die for!

10) Saturday, September 21: Urban Decay 24/7 Glide-On Eye Pencils (was $22, now $11)

We hope that when you get to the last day of Ulta’s 21 Days of Beauty Sale, you have already successfully made some unbeatable deals on foundation, mascara, face and eye palettes and lip products. The only item that might be missing in your beauty shelf is the perfect eye pencil. How convenient that Ulta has us covered with the legendary Urban Decay 24/7 Glide on Eye Pencil for just over $10. You can be certain that we will stock up on not just one of the brilliant colors this essential comes in!  


Now it’s your turn! Safe this list, print it out, mark your calendars and make sure to get hold of some of our favorite deals of Ulta’s 21 Days of Beauty Sale! Happy shopping!